SiliconIndia magazine named PeopleLink among the 50 fastest growing companies in India in 2014.

Behind the recognition was an unusual approach to building a video conferencing company: proving the product by using it. The team sold its solutions over video conferencing itself, demonstrating quality and reliability in the very act of the sales call.

Most companies talk about their product; PeopleLink ran on it. As founder and CEO Amit Chowdry put it, “With no face-to-face meetings with the customers, we were selling our products through video conference. In this technique, we were not only preaching our customers to start using video conferencing but also using it for our own success. We enabled our success through video conferencing itself.”

That approach did two things at once. It removed the cost and delay of travel from the sales process, and it gave every prospect first-hand proof that the technology held up in a real, high-stakes conversation.

PeopleLink’s growth tracked a broader shift. Businesses were realising that video gave them closer, more human relationships across distance, saving time and money while improving how teams worked together. As networks improved and rooms became easier to equip, video conferencing moved from a novelty to everyday infrastructure.

PeopleLink grew by focusing on the room, making the camera and audio work together so a meeting simply worked, rather than shipping parts and leaving integration to the customer.

The discipline that earned the 2014 recognition still defines the company: build the experience, prove it, and make it repeatable. Today that shows up as a single-OEM platform that organisations can standardise across sites. Explore the video conferencing solutions it became.