In May 2015, PeopleLink launched InstaVC, a browser based instant video conferencing product built on WebRTC with a multi-party architecture. It let users make video calls and share content directly from a compatible web browser with no software download, and it offered full customization for integration with ERP systems and web applications. PeopleLink was among the first companies in the world to bring a browser based, WebRTC video calling product to market.

Removing the download barrier changed how teams adopted video. Calls, text chat and data collaboration ran inside the browser across devices, which made cross device calling far simpler for organizations. The customization layer meant businesses could build communication into their own workflows rather than bolt a separate tool on top.

That same principle still drives PeopleLink video conferencing solutions and room endpoints today: reliable video that fits the way an organization already works, delivered and supported by a single OEM.

Alongside InstaVC, PeopleLink built an e-learning suite that paired high definition video conferencing with classroom peripherals to give the education vertical a single source for virtual learning. The company also offered managed video services so organizations could video enable board meetings, product launches and webcasts for dispersed teams.

Amit Chowdry, Chief Executive Officer at PeopleLink, said: “Visual collaboration is continuing to change and it is our imperative to offer the users with the latest technology which is intuitive, easy to use, interoperable and customizable as per the individual needs of the organisations. PeopleLink InstaVC is all about offering the most comprehensive collaboration at the most affordable prices.”