6Wresearch, a New Delhi based research and consulting firm, announced a research partnership with PeopleLink to study the Indian Unified Communications market and identify growth opportunities. The collaboration set out to map demand across SME, corporate, government and defense verticals and to support PeopleLink in expanding both its India footprint and its global reach.

Unified Communications brings voice, video, messaging and content sharing into one connected experience so distributed teams can meet and make decisions without travel. India became one of the fastest growing markets for these tools as remote work, mobile workforces and bring-your-own-device practices spread across organizations. Video conferencing in particular offers a clear return, because it removes travel cost and time while keeping teams aligned across locations.

PeopleLink builds the hardware and software that organizations use to adopt this shift. Its video conferencing solutions and room and endpoint systems are designed and supported by a single OEM, which gives buyers one accountable partner for cameras, audio, room systems and the platform that ties them together.

6Wresearch tracked the Unified Communications market for years and brought specialized knowledge of buying patterns to the engagement. The intent was to publish research on market size, analysis and trends, and to help PeopleLink refine its entry and expansion strategy across verticals.

Rajat Kharbanda, Senior Consultant, 6Wresearch, commented: “The partnership would not only strengthen our presence in research in India unified communication market but also allow us to build robust research model where we would be publishing collaboration studies with sound qualitative information. We look forward for such engagements to enhance our research expertise.”

Abhishek Pratap Singh, Head Product Marketing and Managed Video Services, PeopleLink, commented: “We are extremely glad to partner 6WResearch to extend the reach of their world class market research abilities for identifying and reporting the much awaited analysis of the Indian Unified Communication market. Our vast presence in various verticals like SME, Corporate, Government and Defense shall assist in identifying different buying patterns across these major verticals.”